The November issue of Fast Company has a big feature online and in the print edition on Campfire, the new marketing company in which Gregg and I are partners. It includes stuff about the Blair Witch campaign, some of which has never before been covered in the mainstream media, so it’s a worthwhile read for BWP fans, as well as anyone who has been following our work in that area.

Most of you will wonder where the hell Ed and Dan are in the story, and it’s a valid question. The answer is, we talked at length about all of our involvement, but the focus of the story was on Campfire, so Ed and Dan will unfortunately have to wipe their tears away with that Time Magazine cover. Sorry guys.

Orlando residents might recognize some of the locations in the accompanying slideshow, including Wonder Works (above), Stardust, and Wally’s! Everyone else can just marvel at the wonder that is Gregg Hale’s beard.