Beta-7 has picked up some prestigious awards this week, including two Clio Awards, a Gold and a Grand in the Content and Contact category. Here is the story from ADWEEK announcing the award.

 

 

Last week we also won a Gold Pencil from The One Show, another prestigious international awards show.

This comes on the heels of winning a Gold Award from The Art Director’s Club, a Silver Andy Award, and the Yahoo! Big Idea Chair, awarded to the most innovative campaign from the pool of Andy winners. Who knew the advertising industry had so many awards?

Because these awards tend to focus on the agency people, (in this case the fine folks at Wieden+Kennedy NY), instead of the creative production people, often only listing myself and Ed as writers/directors, I want to recognize some of the extremely talented people who worked on the campaign and made it great:

Anthony Nelson produced this beast — a job that took at least twice as many hours a day more than originally planned or budgeted.

Jim Gunshanan wrote the main character, Beta-7. He took the raw concept of the character and ran with it, creating a funny and compelling protagonist who was the heart and soul the campaign. Jim lived with the character every day.

Brian Clark and the geniuses at GMD Studios who designed and built the sites and proved to be invaluable collaborators.

Johnny Rice, who did just about everything, from post effects on the blackout videos to recording the prank calls used on the site.

Mary Johnson, who wrote the fabulously creepy “medical site“.

Drew White, who did all the photography, props, and art direction for the “medical site” as well as some of the photos on the Beta-7 site.

Holly Roarke, who was the fabulous production coordinator on the ultra-low budget blackout video shoot, which were filmed all over Orlando and in Cocoa Beach.

The entire crew at Kim Kahana’s Stunt School, who did all the stunts in the blackout videos and were a complete joy to work with.

And I would be remiss if I didn’t mention Chelsea Pictures, and Steve Wax, who puts up with us and works hard to get us in the door.

If you are curious about the campaign, you can view a 9-minute video that tells the entire story online at iFilm.