Dan Myrick, co-director of “The Blair Witch Project” has announced a lucrative sponsorship deal with Trix Cereal. The deal, rumored to be worth over $193.49, gives Myrick unlimited amounts of Trix Cereal for six months. In return, Myrick is expected to make public appearances dressed as cereal mascott Trix the Rabbit.

Here is a shot of Mr. Myrick at the press conference announcing the deal, held in his kitchen and broadcast to over 27 people live on the internet. General Mills, the manufacturer of Trix Cereal, could not be reached for comment.

Check back soon for announcements of Mr. Myrick’s, errr we mean Trix the Rabbit’s live appearances!